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We connect college athletes with the brands, sponsors, and opportunities they deserve.
Nice to meet you
Smaller schools. Bigger deals.
We specialize in helping underrepresented athletes stand out in the NIL space, with the strategy, promotion, and creative direction to match your drive.
Content That Pops
Social Media Power
The best of the best
The Athletes We Believe In
From rising stars at smaller programs to overlooked talents ready for the spotlight
Our Edge
How We Help You Win Off the Field
NIL success isn’t luck. It’s strategy, relationships, and execution.
We give athletes the tools to stand out and secure opportunities.
How does Heering Sports help me land NIL deals?
We match you with brands that make sense for your story, your sport, and your goals. We handle the outreach and negotiations so you can focus on playing while still getting the recognition and pay you deserve.
Do you only work with D1 athletes?
What kind of brands do you partner with?
How do you support athletes beyond deals?
Is there a cost to join?
Our Leadership
Meet Max Heering
Max Heering is the Founder and CEO of Heering Sports. Max has a degree in Sport Management from the University of Kansas. He has a background in sports journalism and social media and founded Heering Sports to support talented athletes—particularly those from smaller or overlooked programs—by providing personalized representation, brand strategy, and access to meaningful sponsorships. Max works closely with athletes to build authentic personal brands and secure partnerships that align with their values and long-term goals, focusing on integrity, transparency, and sustainable success both on and off the field.
Ready to Own Your NIL Journey?
Join the athletes who are building their brand, their future, and their name with Heering Sports.
